Carrie Underwood and DICK’s Sporting Goods Unveil Calia by Carrie Underwood

“It has been such a rewarding experience working with DICK’S Sporting Goods on all aspects of the design process for CALIA, from choosing fabrics to making sure the look, feel and fit is right for active women,” said Underwood. “The inspiration for this line came from my desire to have clothes that seamlessly take me from workouts, to errands, to rehearsals and beyond. As someone who is passionate about health and fitness, I’m excited to offer women a wardrobe that will move with them and encourage them to stay the path of leading an active lifestyle.”

“We are proud to be working with Carrie on this exciting new line,” said Lauren Hobart, Senior Vice President & Chief Marketing Officer, DICK’S Sporting Goods. “From the very beginning of our partnership, we aligned with Carrie around a vision to provide fitness apparel and accessories that are as versatile as they are functional. The result is a collection that will truly fit the incredibly busy lives of active women.”

CALIA by Carrie Underwood will offer competitively priced women’s fitness apparel and accessories. Consumers are encouraged to visit caliastudio.com to sign up for more information on the collection and timing of product launches.

Carrie Underwood with emcee Alicia Quarles and DICK’s Sporting Goods designer Alycia Scott at press event in New York City for the unveiling of CALIA by Carrie Underwood

Carrie Underwood with DICK’s Sporting Goods designer Alycia Scott

Carrie Underwood with emcee Alicia Quarles